Fractional CFO • Strategic Finance • Business Finance Coaching
Understand your numbers.
Make confident decisions.
Without the complexity.
I provide senior-level financial leadership to small businesses — simplifying finance, strengthening financial foundations, and helping you make confident decisions without the complexity.
Our Vision
To empower entrepreneurs and small business owners to build financially stronger, more resilient companies by giving them the clarity, confidence, and practical financial leadership they need to make better decisions—without the complexity.
Our Mission
Our mission is to simplify finance for SMEs, consultants, and independent professionals by delivering senior-level CFO support, structured financial systems, and practical coaching that turn complex numbers into clear, confident decisions. We strengthen financial foundations, improve performance, and guide businesses forward at every stage of growth.
About Me
Most business owners don’t start their company because they love finance — but as the business grows, the numbers begin shaping every decision. Cashflow gets tight. Costs creep in. The books fall behind. And even capable founders find themselves thinking:“I just need someone who can help me make sense of all this — without making it more complicated.”After 30+ years in senior finance roles across Europe, New Zealand, the Middle East, Asia, and Africa, I saw the same problem everywhere: good people slowed down by financial systems that were confusing, overly complex, or not built for their stage of growth.I created The FinWise Hub to change that.Today, I help founders, consultants, and small business owners understand their numbers, make better decisions, and build financially stronger businesses — without the overwhelm.
My approach blends deep technical expertise with a coaching style that turns financial information into clear, practical steps you can act on.I support clients through Fractional CFO services, accounting and tax-guidance projects, and business finance coaching — always focused on strengthening financial foundations, improving performance, and building long-term capability.My goal is simple:
to remove the overwhelm, support confident decision-making, and help you build a business that’s stronger, more resilient, and easier to run.If you want guidance that’s practical, supportive, and grounded in real-world experience — I’d be happy to support you.Stanley Roberts
Founder & Fractional CFO, The FinWise Hub
Our Services
Fractional CFO Services
Strategic finance, on demand.Get the support of an experienced CFO — without the cost of a full-time hire. I help founders, solopreneurs, and small businesses understand their numbers, make informed decisions, plan for growth, and manage their finances with confidence.From financial advisory and performance monitoring to cashflow planning, pricing support, and tax-smart guidance, I bring senior-level insight to your business so you can focus on what matters most.Whether you need ongoing oversight or targeted project support, I provide practical, actionable financial leadership tailored to your stage of growth.
Our Services
Accounting & Tax Guidance
Clean, structured, and built for decisions.I help founders and small businesses build a strong financial foundation with practical support across accounting setup, cleanup, and tax-smart financial guidance.Whether you need to fix past issues, streamline your processes, or build a system that supports better decisions, I provide senior oversight and real-world expertise to help you move forward with confidence.Ideal for solopreneurs, consultants, and growing businesses needing help with accounting setup, financial statement reviews, or improving how their finance function operates day to day.
Our Services
Business Finance Coaching
Practical support to help you understand your numbers and make confident decisions.My coaching sessions are designed for founders, freelancers, and small business owners who want to strengthen their financial thinking, understand the key drivers in their business, or get guidance on pricing, cashflow, planning, or tax-smart choices.I turn complex finance into simple, actionable steps — helping you build confidence, make better decisions, and run your business with greater control and ease.Coaching is available on a one-off or ongoing basis, depending on your needs.
Testimonials
Here’s what founders and business owners say about the clarity, confidence, and support they gained through our work together.
“Stanley has become a trusted finance partner for our business. From strategic financial advice and investment evaluation to tax structuring and director-level guidance, his input has been insightful, practical, and tailored to our needs. A rare blend of strategic thinking and real-world execution.”
— Founder & CEO, Growth-Stage Business (UK)
“Stanley helped us get control of our finances at a time when we felt overwhelmed. His guidance was practical, jargon-free, and exactly what we needed for our stage of growth.”
— Founder & Director, Early-Stage Startup (NZ)
“After years of messy records, Stanley helped us get organised, compliant, and confident in our numbers again. Highly recommended.”
— Founder & Director, SME Consulting Practice (SA)
Contact Me Today
Ready to Take the Next Step?
Whether you need strategic CFO support, tax-smart financial guidance, or practical coaching to improve how you run your business — let’s talk about how I can help you move forward with confidence.
Your Investment
Pricing
I offer tailored, transparent pricing based on the scope, complexity, and level of support your business needs. Every engagement is customised — whether you’re looking for ongoing fractional CFO support, project-based work, or focused one-on-one sessions.Let’s discuss your priorities and design a plan that delivers the right level of strategic finance leadership and guidance for your stage of business.
Questions I Often Get Asked
Frequently Asked Questions (FAQs)
Find quick answers below — or contact me directly if you have questions about Fractional CFO support, accounting & tax guidance, or business finance coaching. I work with founders, consultants, and small business owners across industries and time zones.
Frequently Asked Questions (FAQs)
Q1: What’s included in your Fractional CFO service?My Fractional CFO support includes strategic finance guidance, tax-smart planning, performance insights, financial decision support, and ongoing oversight to help you run your business with confidence. Each engagement is tailored to your stage of business and your priorities.
Q2: Do you work with clients globally?Yes. I work remotely with clients worldwide in English and offer flexible meeting times across multiple time zones.
Q3: Can I book a one-off session instead of a retainer?Absolutely. One-off sessions are available for needs such as financial reviews, cashflow discussions, pricing guidance, accounting setup questions, or targeted business finance coaching.
Q4: Do you provide tax return services?No, I don’t prepare or submit tax returns. I do, however, provide tax-smart financial guidance and can work alongside your tax preparer to support accuracy and efficiency.
Q5: How do I get started?Just reach out via the contact form or email. I offer a free initial consultation to understand your needs and outline your next steps.
Q6: What industries do you work with?I work with a wide range of industries, including professional services, consulting firms, manufacturing, technology, retail, food & beverage, and other small to mid-sized businesses. My approach adapts to your business model and stage of growth.
Still have a question? I’m happy to help — just send a message or book a free call.
Let's Connect
Your message matters — and you'll always get a personal reply from me within 1–2 business days.
Whether you’re ready to get started or simply exploring your options, I’d be happy to hear from you.
I reply to all enquiries within 1–2 business days, no matter where you’re based.
Your details stay private — always. They’re only used to respond to you. Never shared. Never sold.
Connect With Me • The FinWise Hub
The FinWise Hub | Fractional CFO • Strategic Finance & Tax Advisory • Business Finance Coaching • Global & Remote